Burton Girls - Sharing a Love for the Snowboarding Lifestyle

Burton Girls was a vision of Donna Carpenter, the President of Burton Snowboards. She wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport. “There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.” - Donna Carpenter

I have been fortunate to be involved in Burton Girls since it's launch in 2011. Here's a look at a set of wireframes that I used to communicate between the content and marketing teams, and higher level executives. Scroll down to see the final design.

The content on Burton Girls shifts in theme with the seasons so I developed color system to show the distinction between seasons and categories. Every season, the color palette shifts from warm autumn colors to cool winter colors or vibrant summer colors. Here's a glimpse of the different palettes.