Historically, Burton.com gets a full face-lift every year to align with the new product line and consumer catalog. However in 2015, the focus switched from doing a soup-to-nuts redesign to creating a significantly larger amount of marketing and promotional banners.
The internal design team at Burton is pretty small so I developed and standardized a system in which we could build an enormous amount of banners in a timely manner.
Below is just a small glimpse of the batch of thousands of banners we produced we for 2015/16 Winter Season.