Burton Blogs — A New Platform for Telling Brand Stories

Burton Snowboards is a brand with a lot of great stories to tell, and we needed a new platform to tell them. I worked with the Project Manager and Marketing Manager to gather the requirements, document the user experience, and then establish the visual design. The result is a clean, responsive, editorial format for telling rich brand stories.

We began by gathering the marketing requirements & determining scope.

Through sketch style wireframes, I demonstrated the blog functionality and tested some usability concerns.

I established and documented the design standards & guidelines for a cohesive visual experience.

Working together with the copywriters and photo studio, we have been building and telling compelling stories that establish Burton as a leading brand in the outdoor industry.